How to Sell Luxury Jewelry Online

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Is your DREAM to build a direct to consumer luxury jewelry business, but you’re not sure if anyone will buy high-priced items online?

The other day, one of the F&TA insiders asked about selling her 18K and 24K jewelry online. She was just starting a new collection and she was worried that luxury jewelry designs would be difficult to sell online.

My work is all fine jewelry. In fact, most of my clients DO NOT live in New York (where I live)! My starting price point for custom work starts at $1500 (usually clients are investing a bit more). Recently, I’ve been so busy that I have a waiting list of people who want to work with me… so I know, as a designer, that you ARE able to build that trust online.

Plus, in addition to my custom jewelry offering, I have a small shop of fine jewelry that I sell via my website. I usually book several orders a month.

Selling a luxury product online comes with it’s own set of challenges, but it is possible! If you play your cards right, you can build a successful online business with your luxury jewelry.

If you enjoyed this video, answer these questions in the comments below:

1. What is your technique to build trust online?

2. What is your biggest takeaway about selling luxury jewelry online?

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Jon Shon says:

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Allen Der says:

My experience has been 50 50 online. Customer will buy an item, then take that item to local jeweler and have same piece made for 50 dollars less. At the end I am having to send a return label request. Did you ever run into this problem??

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